Neo-Medical’s Hands Clean Gel also contains 62% ethanol and is capable of sterilizing 99.9% of colon bacillus, staphylococcus aureus, and Bacillus pyocyaneus. Considering that it is extremely difficult to make a hand sanitizer that is functionally different from others (e.g., sterilization), Neo-Medical highlights that its product is not sticky, does not leave any residues, and forms a skin barrier to keep the skin moist.

Just like The Skin Factory’s Kundal focuses on its eco-friendly features to differentiate itself, Neo-Medical’s strategy is to inform the consumers of its skin-friendly features.